See, that's the problem I am having. People quote NADA retail values for their boats, thinking that they should be able to ask full retail price for a used, private party sale on a boat. Very discouraging. If I want to pay retail, I'll go to a dealer where I'll have dealer backing on the boat. I wish there were a site like KBB.com for boats, where they give you the option of private party OR retail fair prices.