I didn't buy it because of who endorsed it or who's name was on it. I'm a tackle junkie and routinly have 12-14 different rods in the boat at all times. I mainly use BPS extreme rods and have used four different BPS rods for flipping from 7'6" to 7'11" and was just looking for a new flipping stik. I like a longer rod because I will often fish with the wind, instead of into it, and like that little extra length for hook sets when there's some slack in the line. I was at BPS and handled a number of brands, including the St.Croiux Mojo 7'11", which just drove me nuts that the first guide was half way up the pole. I just liked the weight and feel of the skeete rod, plus it was on sale, and about $40 less than the St.Croix rod. I would have preffered a green or darker colored rod but wouldn't let color dictate which rod I bought if it felt right. Plus, I don't know where you buy your fishing tackle, but how do you buy anything that a pro doesn't endorse or have his name on? KVD has his name on every Strike King bait for example.