jerk the bait in with two to three inch jerks, while there is some slack in the line, the lure should cut to the left, then the right, and so on...get a cadence down and it becomes second nature.
just make sure you have extra spooks (or whatever your walking the dog with) , as pike will take them headfirst sometimes, and a steel leader completely ruins the action.
pike...walking the dog?? the answer is a big YES!!