I went into Basspro looking to spend 40-50 bucks and picked up about every rod they had. There was really a big difference in quality when you get to the 80-100 range. I bought a Browning superlight 7.0ft medium action, really like this for a jig stick, very light and very sensitive - think it was 90 or 100 bucks. As soon as I took this rod off the rack I said wow this is awesome and I just couldn't leave the store without it.