I've got a good next round..... Hint: Fishing Lure There are some many to choose from, you may have to wait for a second or third clue to make an educated guess...as to the specific make and model.
Does it come in more than one color?
Storm Suspending Wildeye Swim Shad ?
Pikeguy is right.... Good guess though, Niffken...The Suspending has 7 colors...
google let me down this time