i wish that they would just back up their products. its not the tackle makers fault for higher prices its the seller. a 300 % markup is fair? the stores buy the rods for 15$ and then charge the customer 45$ on up? some real bs there. i shop around for my tackle and refuse to pay the higher price. the mom and pop stores charge more because most of them have to make their money and arent opened all year. they make their profits on the seasonal fishers. we all should be use to it now its called i have it you want it how much you want to spend? take tiptops for example, they use to sell for under a buck and now its almost cheaper to buy a new rod. INFLATION OR WHAT?