Thanks Fisher. I searched the web and called some out-door stores and actually learned quite a bit. I'm glad I didn't just spray silicone 'tent' waterproofing stuff on it - apparently that would've destroyed the breatability. Also learned that for some reason a breatable rain suit will lose water-proof qualities the dirtier it gets
Guess I should stop wiping fish slime on it.
Anyway, I did find a good solution - a product line called "nik-wax". It's a line of fabric care treatments, specifically I got the "tek-wash" to clean/prep and the "tx.direct spray on" hopefully it'll work as good as it says.