What is the Most Important thing you look for in a Lure?

[crappieslayer22]

i think size and color beacuse a trot isnt going to bit a fly 3 times the size hes been eating

[akdg]

I'm going to have to go with color.  I've seen the same lures fished side by side and you change the color of tape on a spoon or the color of hair on a jig and that is what makes the difference.  Action can be taken care of with your presentation, but if it's the wrong color it won't matter.

[Pasquatch]

I like size...the other factors come after in my deciding what to use.

[hookemandcookem]

*in the voice of rain man* "Action....deffinately, def def action"

[Crestliner]

OK....here's my 2 cents:  Lures are nothing more than tools.  A carpenter uses all kinds of saws, jigs, drills, etc., based on the job at hand.  So must a fisherman determine what to use (and how) when he's faced with a cold front, sunny skies, rain, etc..  Depth and speed control can be the only ciriteria you can use to be a successful fisherman (Buck Perry).  And I believe he is correct.  You have to find the fish first.   Any aberation with regards to action, size, color, etc., are just to be considered AFTER the first 2 primary objectives are achieved.  Then and only then can you make a logical selection on the later. 

[1tigger]

The first and most important thing is ...QUALITY CONSTRUCTION .... !

[xrhino]

For me it's the hook/s.  Because I'm too lazy to change hooks or too cheap to buy trebles, if the hook/s look to be of questionable quality or the wrong size I don't buy the bait.

[bassjunky]

Crestliner....you make a good point, but....that was not the question.

The question is sticly around buying new lures...we suspect that you already have an area you will be fishing and a species you like to target...once your on the fish...what is the most important feature of your lure....