I am only guessing, but I suspect matching it to the colour of the fish that your target fish feed on might be wise.
Buy 2-3 different colors. I know I have had luck with the shad color and the perch. It depends on the water clarity also. Chartuese colors work well in stained water.
I am willing to ask a stupid question.....I am not up on my fashion ...or my Crayola's...whats Chartuese
kinda lime green